Ringier One Africa Media
ROAM operates a number of Africa’s leading Classifieds businesses across the continent
Oversees all the marketing activities for the companies within his/her portfolio; applying marketing best practice and forward thinking strategy
- Qualification Level: Bachelor
- Experience Level: Management level
- Experience Length: 5 years
Job Title: Head of Marketing
Reporting into: Head of Vertical
- Be the single point of contact for the marketing team and management.
- Coordinate on-time delivery of projects with Marketing Channel Managers.
- Attend weekly meetings.
- Be the spin-master for marketing activities, avid communicator and insight master
- Produce marketing weekly reports and call out significant shifts.
- Forecasting and budgeting for marketing campaigns.
- Produce team marketing monthly reports of KPI achievements.
- Conduct quarterly market analysis.
- Master customer acquisition and retention strategy for your team.
- Translate business targets into tactical marketing strategies, actions and results
- Own & drive all group projects for your companies.
- Write documentation and lead implementation of complex technical marketing projects.
- Own brand voice for all brands in close collaboration with management.
- Quarterly recommendations for allocation of budgets to different channels (including online / offline campaigns)
- Responsible for new marketing tools and/or tactic testing and (if successful) team training.
Skills and competence
- Minimum of 5 years’ experience in a marketing position.
- 2-3 years’ experience in management
- Bachelor’s Degree in Marketing, Business Administration (or) relevant work experience.
- Experience in strategy development and implementation
- Good interpersonal skills
- Good organizational and planning skills
- Up to date knowledge of marketing best practice.
- Hands on experience and in-depth knowledge with multiple marketing channels; at least 2-3 of the following:
- Social Media
- Content / Blogs
- Email / CRM
- Outdoor / Events / PR
- Radio / TV / Print
- Highly motivated and results driven individual
To apply for this job please visit the following URL: https://www.brightermonday.co.ke/job/head-of-marketing-xjqznn →