Ringier One Africa Media

ROAM operates a number of Africa’s leading Classifieds businesses across the continent

Job Summary

Oversees all the marketing activities for the companies within his/her portfolio; applying marketing best practice and forward thinking strategy

  • Qualification Level: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

Job Title: Head of Marketing

Reporting into: Head of Vertical

Key Responsibilities

Organisational:

  • Be the single point of contact for the marketing team and management.
  • Coordinate on-time delivery of projects with Marketing Channel Managers.
  • Attend weekly meetings.
  • Be the spin-master for marketing activities, avid communicator and insight master

Reporting:

  • Produce marketing weekly reports and call out significant shifts.
  • Forecasting and budgeting for marketing campaigns.
  • Produce team marketing monthly reports of KPI achievements.
  • Conduct quarterly market analysis.

Strategic:

  • Master customer acquisition and retention strategy for your team.
  • Translate business targets into tactical marketing strategies, actions and results
  • Own & drive all group projects for your companies.
  • Write documentation and lead implementation of complex technical marketing projects.
  • Own brand voice for all brands in close collaboration with management.
  • Quarterly recommendations for allocation of budgets to different channels (including online / offline campaigns)
  • Responsible for new marketing tools and/or tactic testing and (if successful) team training.

Skills and competence

  • Minimum of 5 years’ experience in a marketing position.
  • 2-3 years’ experience in management
  • Bachelor’s Degree in Marketing, Business Administration (or) relevant work experience.
  • Experience in strategy development and implementation
  • Good interpersonal skills
  • Good organizational and planning skills
  • Up to date knowledge of marketing best practice.
  • Hands on experience and in-depth knowledge with multiple marketing channels; at least 2-3 of the following:
    • SEM
    • Social Media
    • Content / Blogs
    • SEO
    • Email / CRM
    • Outdoor / Events / PR
    • Radio / TV / Print
    • Highly motivated and results driven individual

To apply for this job please visit the following URL: https://www.brightermonday.co.ke/job/head-of-marketing-xjqznn →