Luxury Swiss watch maker, IWC has for the first time introduced the Portofino Automatic Moon Phase 37 Laureus watch for women. After introducing 9 watches based on man’s collections, IWC, for the 10th anniversary of the collaboration with Laureus, will base its annual dedicated timepiece on a ladies’ model. The 2016 Laureus limited edition takes the form of the Portofino Automatic Moon Phase. This is a quiet movement into the world of ladies’ watches.The Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation” still maintains the deep, metallic blue dial that are usually found in Laureus timepieces. The watch is powered by a self-winding calibres ( automatic 35800-calibre movement ) made by Sellita and the dial features 12 round diamonds marking the hours and a moon phase display at 12 o’clock.

IWC Portofino Automatic Moon Phase 37 Laureus 2

The stainless steel case is 37 mm in diameter with an engraved facsimile of a child’s drawing. This drawing done by a 16-year old Cypriot girl won the contest IWC holds each year to select the case back decoration. The Laureus Sport for Good Foundation, a Richemont( the Swiss luxury conglomerate that owns IWC, as well as the corporate parent of Mercedes-Benz) charity establishment helps children in disadvantaged places with sports-related projects.

A blue Santoni alligator leather strap is fitted to the Portofino Automatic Moon Phase 37 Laureus edition (ref. IW459006). It is presently limited to 1500 pieces with a price tag of US$9860 for each. The Laureus foundation will receive proceeds from the sale of each Laureus watch.