After a few hiccups with the Broadcasting Authority of Zimbabwe (BAZ), Kwesé TV does not seem to have been negatively affected in any way as far as numbers are concerned because according to Econet Media Director Zachary Wazara he mentioned that the sales trends of Kwesé remain positive, with 40 000 customers having signed onto its pay TV service Kwesé TV, resulting in the creation of over 2 200 jobs.
Speaking at the official launch of Kwesé TV Mr Zachary Wazara said:
“The total should now be over 40 000 [Kwesé subscribers] in Zimbabwe. The sales rate has been the same ever since we started and it is phenomenal. In fact, what we are seeing is that people from all walks of life are coming through and buying, which is creating that kind of momentum. Our challenge is getting enough installers.”
“We have probably recruited over 1 200 installers and we continue to recruit those and we need to double, if not triple the number so that is a growing thing which is really one of the key issues. Yes, we are talking about Kwesé the entertainment side, we are talking about the sport and all that, but the impact of job creation has been really awesome.
“We probably have over a 1 000 brand ambassadors that have been recruited specifically for this and we continue to recruit them.”
He said the number of installers was expected to double or triple as more subscribers signed on and would create downstream employment as installers often subcontract others.
With a $29 monthly subscription fee for Kwesé, Econet has created a $1,96 million monthly revenue which is expected to increase at the same rate as subscriptions. One of the major selling points of Kwesé is when customers purchase the decoder, they can connect four mobile devices to the account as one account comes with up to five TVE accounts.
Econet Wireless Zimbabwe CEO Douglas Mboweni said the launch of Kwesé represented the total convergence of the telecommunications, media and technology business model and would soon be doing “TV roaming” in other countries where Kwesé was available.
In support of Kwesé TV, Econet has rolled out more than 575 fixed Wi-Fi hotspots and 240 mobile sites throughout the country, in collaboration with its sister company ZOL.